Redaktionssitzung der Bundespresse vom 19.02.18

Mumble der Bundespresse

Dauer (ca.): 90 Minuten
Moderation: @Thomas1G


Audio Download Sitzung

104 Kommentare zu “Redaktionssitzung der Bundespresse vom 19.02.18

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    Cold email and spam are polar opposites.
    Here’s why…
    • Uses a fake name
    • Doesn’t include contact information
    • Isn’t personalized (the same email is sent to several people)
    • Isn’t meant to start a conversation; rather, it’s usually targeting a direct purchase.

    • Has a commercial motive.
    Spam is an example of a one-to-many email.
    Can you see the difference?
    This cold email does three things:
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    • It has a highly specific and relevant request.
    • And it mentions a common contact.
    I’m not trying to push a product, or get anyone on the phone for a long
    The real world equivalent of this email would be like saying, “Hi,” to a friend of a friend you bumped into at a conference.

    It’s not pushy.
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    Are you clear about whether an email falls under the CAN SPAM laws?

    It can be tricky. So let me break it down:
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